CURIADA LAUNCHES NEW E-COMMERCE PLATFORM TO DELIVER WORLD’S MOST INTERESTING SPIRITS TO CURIOUS DRINKERS
New York City, NY February 4, 2021 Curiada, an online marketplace reimagining the way consumers discover new products, today announced the launch of its new platform that connects spirit lovers with excellent and unique craft spirits brands.
The online marketplace is changing the way consumers access, discover, and buy spirits by helping small and independent spirits suppliers build unique routes-to-market, by curating interesting brands in compelling collections and facilitating the delivery of these spirits direct to consumers’ homes. The platform’s initial offerings range from award-winning Brazilian and Southeast Asian gins to a revived style of whiskey from a New Jersey based micro-distillery to highly-regarded limited-edition, single-village, single-producer mezcals.
“We believe the world exists to be explored. With Curiada, we bring this vision to the complex, but incredibly rich, spirits category. The explosion in craft distilling means visionaries around the world are creating new and exciting brands and products that elevate the category and challenge its conventions. However, as it stands today, most consumers can’t access these brands – and in fact are rarely even introduced to them! - because of how challenging it is for small suppliers to share their products widely. We’re here to change that,” says Curiada Founder and CEO, Adam Caplan.
According to IWSR, e-commerce alcohol sales accelerated by 42% year-on-year due to stay-at-home measures. Strong continued growth is predicted as more people become accustomed to ordering spirits online. Current e-commerce leaders have taken the traditional liquor store experience virtual and focused on convenience in home delivery of largely mainstream brands already available at local retailers. During a time when on-premise is quiet, in-person retail is limited, and consumer behavior is changing, it’s critically important that craft suppliers find new ways to tell their stories to adventurous drinkers. Curiada’s new platform fulfills that need.
Small suppliers take center stage on Curiada’s craft-only platform, where boutique brands aren’t crowded out by the thousands of mainstream options. Curiada merchandizes these unique spirits into distinctive collections like the High & Low collection, which features both interesting low ABV spirits and a selection of cask-strength bottles. New bottles are launched on the platform several times a month, but only after careful vetting that includes, among other things, tasting by an unbiased category expert. This gives shoppers the opportunity to explore excellent emerging and lesser-known brands that they wouldn’t otherwise be able to find, and the confidence that the spirits on offer are worth it.
Through secured partnerships with a network of licensed retailers and craft suppliers, Curiada is set up to safely and efficiently facilitate spirits e-commerce now and into the future, with the ability to deliver spirits to over 70% of the US population. Curiada’s innovative approach helps consumers discover these new, smaller brands, and independent suppliers reach a wider audience more quickly.
“If we succeed with the help of adventurous drinkers across the United States, your home bar will never look the same – even month to month – and we’ll level the playing field for courageous entrepreneurs” adds Caplan.
Curiada believes that its focus on revolutionizing the shopping and discovery experience and featuring harder-to-find spirits positions it well to gain market share in this rapidly growing and rapidly changing industry.
Curiada is an online craft spirits marketplace reimagining the way people discover new spirits and the way craft spirits suppliers reach new customers. With a mission to delight curious drinkers, Curiada supports small, independent, and up-and-coming distillers, producers, and entrepreneurs in getting their bottles into the hands of more people in more places. Curiada soft-launched in June 2020 and currently works with 120+ craft spirit suppliers. Through a network of licensed retailers, Curiada spirits can be delivered within 27 states.
Media Contact: Joanna Franchini, joanna@curiada.com, 616-648-5590
Media Kit can be accessed here.