To me, that’s part of the beauty of the spirits industry. Spirits have provenance, pride of place, and local eccentricities and traditions. And, like all culinary delights, our senses link them strongly to memory. A Mai Tai on the beach, a Cuba Libre at the bar, a Bloody Mary over weekend brunch, each drink triggers our memories of usually happy times surrounded by friends or family or beautiful scenery. And the summer version of those happy times is what inspired our first collections.
Now, when the world feels more distant, more disconnected, and more unreachable than ever before, I look for those little tokens that give me a day pass to a brief daydream in some faraway place. Last weekend, it was bossa nova music on the stereo, a Youtube video of waves lapping on a beach, a hot bowl of feijoada, and a caipirinha in my hand. When your wife is eight months pregnant, and you haven’t left the house in four weeks due to a global pandemic, you take every opportunity you can for a brief respite to happy adventures. Discovering new, fascinating, foreign drinks is one of those tickets.