Sloe Negroni

Negroni & Riffs September 16, 2026

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A photo of the Sloe Negroni cocktail containing Beefeater London Dry Gin, Hayman's Sloe Gin, Campari Aperitivo, Martini & Rossi Rosso Sweet Vermouth in a Old-Fashioned.

Directions

  • Fill old-fashioned glass with ice
  • Pour ingredients into glass
  • Stir briefly
  • Garnish with orange zest twist

Cocktail Description

This ruby-red stunner takes the classic Negroni and dresses it up with a hint of wild hedgerow fruit that'll make you rethink everything you thought you knew about aperitifs.

The Sloe Negroni keeps all the bitter-sweet complexity you love in a traditional Negroni—the herbal punch of London Dry gin, the bracing bitterness of Campari, and the rich vanilla notes of sweet vermouth—but adds a layer of jammy, slightly tart sloe berry flavor that rounds out the edges without dulling the drink's signature bite. You'll get that familiar crimson color and bold aperitif character, softened just enough by the sloe gin's fruity sweetness to make it dangerously easy to sip. It's dead simple to make—just pour, stir briefly, and you're done—which makes it perfect for when you want something impressive without the fuss. Serve this before dinner to wake up your appetite, or enjoy it as a contemplative nightcap when you're in the mood for something with a bit of edge. The bitter-sweet profile makes it a natural partner for charcuterie, aged cheeses, or anything with olives and cured meats. That orange zest twist isn't just for looks—give it a good squeeze over the glass to release those aromatic oils that tie the whole drink together.

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