Amari & Aperitifs

What are Amari & Aperitifs?

Amari and aperitifs are herbal liqueurs that are crafted through the infusion of botanicals like herbs, roots, citrus peels, and spices into a neutral alcohol base. These complex libations serve distinct purposes in Italian drinking culture—aperitifs like Aperol and Campari stimulate the appetite before meals with their bright, bitter-sweet profiles, while amari (the plural of amaro) aid digestion after dining with their deeper, more medicinal character. What defines this category is the artful balance of bitter and sweet elements, typically ranging from 16% to 40% alcohol by volume, creating drinks that can stand alone on ice or shine as essential components in classic cocktails like the Negroni or Boulevardier.

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How are Amari & Aperitifs made?

Amari and aperitifs start with a neutral spirit or wine base that gets infused with a carefully guarded blend of botanicals—think bitter roots like gentian and chinchona, aromatic herbs, citrus peels, spices, and sometimes flowers. The magic happens through maceration, where these ingredients steep in the alcohol for weeks or months, extracting their essential oils and flavors before being filtered and sweetened to balance the bitter notes. Some producers age their amari in wooden casks to add complexity, while others rely on the interplay of fresh botanicals and time to create their signature profiles.

Higher-proof spirits can be intense. Sip slow, taste thoughtfully, and enjoy responsibly.